Small but mighty, and making waves.
LUXr, Inc. was founded in August 2010 to transform early stage companies. Our focus is on creating high-performance product teams in high-growth startups.
Every company should have the capability to build products that customers love. We believe that a pattern of behaviors and principles can predispose good user experience outcomes. In the early 2000′s, agile transformed software development through a system of inter-related principles and organizational behaviors. We believe that the same is possible for the whole product team. We are strongly influenced by the work of Adaptive Path, Lean Startup, and Agile.
The Team
Janice is an entrepreneur and interaction designer for web and mobile products. During her 15 years in Silicon Valley, she has raised capital, founded both successful and failed startups, consulted to both large enterprises and early stage firms.
Janice was cofounder of design firm Adaptive Path and served as the company’s first CEO. During her tenure, Adaptive Path tripled in staff and revenues, developed and sold a product to Google, coined the term Ajax, and transformed Adaptive Path from a lifestyle partnership to a high-growth firm.
Janice has been a guest speaker at many conferences and universities, including Haas, Kellogg, Stanford, and the Presidio Graduate School of Management.
Jason Fraser, Founder & Principal
Jason is an ops guy and has done everything from managing the phone systems for Citibank’s west-coast branches and office towers, to running production, fulfillment, and customer service for 20×200 (a venture funded startup).
Kate Rutter, Co-Founder & Principal
Kate is a strategist and designer with a talent for bringing companies and customers closer together through lean strategies, inventive design and participatory practices. Before joining LUXr, Kate was with Adaptive Path, where she specialized in user research and design for complex and emerging digital systems, bringing customer empathy and collaborative design practices to companies such as Nokia, Travel+Leisure Publishing, Globo Networks, and Greenpeace.
Her background spans technology, marketing, interactive media, business management and organizational development. She’s worked with corporations, nonprofit organizations and early stage companies to help them rapidly grow, change and successfully chart new paths in ambiguous times and shifting markets.