A way for startup teams to work smarter, faster.
The LUXr Core Curriculum
This series introduces you to methods used by the Lean Startup Community to ideate, make rapid-decisions, and ensure your product remains customer-focused.
Do it SOLO or as a TEAM. Be prepared to collaborate, not persuade. Take immediate action and move forward with confidence.
Using short, simple video guides and hands-on materials, we help you create good habits for a strong team and great product.
Workshop 1:
Envision Your Customer
Products are made for people. Who are you building for? In this online workshop, you’ll identify your assumptions about your customers and create a clear picture of their needs and goals with a customer persona.
You will:
- Choose a customer segment
- Create a portrait of a single person to represent the segment
- Identify facts and demographics
- Brainstorm common behaviors
- Find needs & goals that your product will solve
- Consolidate your ideas as a team
- Identify key assumptions that, if wrong, will cause your business to fail
Workshop 2:
Conduct Quality Interviews
Listening to customers is the best source of inspiration. In this online workshop, you’ll validate your critical assumptions about your customers in live interviews.
You will:
- List places to find your customers
- Map the topics you wants to discuss
- Create an opening line to make you and your customer comfortable
- Practice a customer interview
- Stop watching videos and go talk to customers
Workshop 3:
Learn from Your Customer Development
Transform interview notes into action. In this online workshop, you’ll review the notes from your customer interviews and update your customer persona based on what you learned.
You will:
- Review your notes (You took notes, right?)
- Convert your notes to a shareable and sortable format
- Discuss, share, and sort as a team
- Validate your persona and make changes
- Decide on next steps
- Make customer development a habit
Workshop 4:
Capture the Value Proposition
Do your customers understand the value of your product? In this online workshop, you’ll identify what customers will do with your product and focus your value proposition from their perspective, not yours.
You will:
- Learn basic sketching to communicate your ideas
- Sketch collaboratively
- Brainstorm too many value propositions
- Choose one value to focus on
Workshop 5:
Focus Your MVP
Figure out what not to build. In this online workshop, you’ll simplify your vision to focus on delivering a first version that your customers will love and buy. You'll do this by defining a simple feature set known as a Minimum Viable Product (MVP)
You will:
- Brainstorm too many features
- See which features are easy and which are hard
- Prioritize
- Cut any non-critical features
- Prioritize some more
- Cut the other non-critical features
- Repeat if necessary
Workshop 6:
Define Actionable Metrics
Turn data into action. In this online workshop, you’ll identify product metrics that reveal whether your product is delivering value to your customers. The goal is to Measure your traction and be able to communicate it to teammates, mentors, and investors.
You will:
- Brainstorm everything you could measure
- Prioritize the metrics that focus on your product
- Prioritize on tactical metrics for near term goals
- Prioritize metrics that matter for your entire team
- Prioritize some more
- Convert bad vanity metrics to actionable metrics
- Create a dashboard to show progress over time
- Set an achievable goal
Workshop 7:
Prepare for Pivots
Learn the difference between pivoting and just changing your mind. In this online workshop, you'll focus your team around a vision and know when to change. You'll do this by identifying your company’s purpose and the values that you will never pivot away from.
You will:
- Identify core values that your product must reflect
- Create a team purpose statement
- Identify how you can and cannot pivot